The NBA is renowned for its incredible athleticism, competitive spirit, and, of course, its larger-than-life contracts. As we step into 2024, the salaries of top NBA players continue to skyrocket, reflecting not just their unparalleled talent on the court, but also the enormous commercial success of the league. Let’s take a closer look at some of the highest-paid NBA players of 2024, examining the factors that contribute to their income, both on and off the court.

Stephen Curry

Stephen Curry, the Golden State Warriors’ iconic point guard, continues to rake in a staggering amount of money. As the NBA’s highest-paid player in 2024, Curry’s base salary is bolstered by substantial endorsement deals with brands like Under Armour, where his signature line of sneakers has seen unparalleled success. Curry’s unique shooting ability and leadership have not only won him multiple MVP awards but also made him a marketable global superstar.

LeBron James

Even as he enters the twilight years of his career, LeBron James remains one of the highest-paid players in the league. A combination of his salary from the Los Angeles Lakers and his extensive range of endorsements, including Nike, PepsiCo